We get this question regularly. There’s a short answer, and a slightly longer answer.
The short answer is the simplest – because it’s cheaper to sell products online than it is in a bricks-and-mortar store. So we can pass the savings on to you.
The slightly longer answer starts with our mission – to offer our customers the best possible pricing on as large a selection of products as possible.
Let’s start with pricing. At our warehouse store, we provide a 20% discount off of our regular retail prices for any 12 bottles of wine – mix and match. On liquor, we offer 10% off the regular retail price on any four bottles, again, mix and match. (Note that these discounts are off our regular retail prices. Products which are specially priced aren’t eligible for a second discount!).
Our pricing policy online is different than our in-store policy. Our policy to provide some of the lowest prices available, every day, on substantially all of our online products. We will be competitive with other retailers, including big box retailers, in Alberta, while still providing the services you should expect, like the ability to use whatever credit card you happen to have. In addition, we always offer a changing selection of on-line specials at prices that we think represent exceptional value. (Note we said “substantially all.” The exceptions to this pricing policy are a relatively small number of products which are no longer available through normal wholesale channels in Alberta, and which we have on hand.)
Now, let’s go to selection. There are more than 10,000 beer, wine and liquor products available in Alberta. That’s far more than can fit in any of the retail stores now operating in Alberta (ours as well as other’s). To offer products in-store, though, has a cost. Not only do you need the space and fixtures to store and display the products, but you need to hold inventory of those products as well. Those costs are substantially eliminated on-line. In addition, we typically won’t hold large – or any – inventory of many, if not most, of the products which we offer online. When you order from us, we obtain the products from the suppliers, resulting in additional savings, which we can pass on to you.
So we encourage you to browse our products, confident in the knowledge that our mission is to provide you with the best possible pricing on as large a selection of wine and spirits as possible!